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The mission of the Société québécoise du cannabis (SQDC) is to ensure the retail sale of cannabis from a perspective of health protection, in order to integrate consumers into the legal cannabis market and to keep them there, without encouraging the consumption of cannabis.
Our mandate is primarily social, as it consists of selling cannabis in Quebec while prioritizing the health and safety of our customers. To that end, the SQDC undertakes to sell quality, lower-risk products and to inform and educate users on how to minimize the health impacts of cannabis consumption.